National Cinemedia ROCE 2024

מה עושה National Cinemedia?

National CineMedia Inc. (NCM) is a leading company in providing in-theatre marketing focused exclusively on advertising and promoting movies. The company was founded in 2005 and is headquartered in Colorado, USA. History NCM is the result of the merger of Regal Entertainment Group, AMC Entertainment Inc., and Cinemark Holdings Inc. The three largest movie theater chains in the USA joined forces to create a company capable of offering national in-theatre marketing. Today, NCM has over 19,000 screens in more than 1,600 theaters in the USA and reaches approximately 750 million visitors per year. Business model The core business of NCM is to present unique and targeted advertising messages to moviegoers during their on-site visits. The company offers advertisers both static and digital advertising spaces to reach their target audiences. An important aspect of NCM is its aim to increase audience engagement during their cinema visits and provide a holistic experience that goes beyond just film screenings. This mission is also reflected in the development of its own divisions. Products and divisions In addition to in-theatre marketing, NCM offers other products and divisions: - Fathom Events: a division that regularly brings live broadcasts of concerts, sports events, and other live events to the cinema. The goal is to enhance the cinema experience for moviegoers and offer them a wider range of entertainment content. - Noovie: an app that allows moviegoers to view upcoming movies and obtain information, while also providing additional entertainment and interactive elements. It is also a digital offering presented in theaters, informing moviegoers about upcoming movies and other offers. - NCM DirectConnect: a platform that enables advertisers to directly communicate with moviegoers. NCM DirectConnect is capable of transmitting targeted advertisements directly to the phones of moviegoers. Conclusion National CineMedia Inc. is a unique company focused on enhancing the cinema experience for visitors and providing high-quality, targeted advertising messages. With comprehensive offerings and customer services, NCM provides an excellent platform for both moviegoers and advertisers to meet their business and entertainment needs in an attractive setting. National Cinemedia ist eines der beliebtesten Unternehmen auf Eulerpool.com.